Mexty opens Dubai hub to expand across the GCC

French AI learning platform Mexty has secured a UAE business license and set up a Dubai hub to serve customers across the Gulf. The move is designed to support product development, commercial growth and customer support across the UAE and neighboring GCC markets.

Why it matters: - Mexty’s Dubai presence gives the French learning platform a regional base in a market investing heavily in artificial intelligence, education and workforce development. - The hub is intended to strengthen delivery for schools, companies and public organizations across the GCC. - The expansion signals a push to grow beyond Europe and Asia into the Gulf.

What happened: - Mexty obtained its UAE business license and established a new hub in Dubai. - The company plans to use Dubai as its main development, commercial and customer-support center for the GCC. - The Dubai operation is meant to support activity in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.

The details: - The Dubai hub will complement Mexty’s existing operations in France and Thailand. - Mexty’s platform combines AI-assisted authoring, interactive learning activities, assessments, learning management, analytics, knowledge bases and AI agents. - The platform is built to help organizations create, adapt and continuously evolve learning experiences instead of relying on fixed content. - Mexty recently introduced a fully editable and customizable AI Literacy curriculum for UAE schools. - The curriculum is available in English and Arabic for Kindergarten through Grade 12. - Schools can modify, adapt, enrich and update the curriculum to match their own goals and changing AI technology. - The AI Literacy templates include interactive activities, assessments and practical AI experiments. - The templates can serve as a starting point inside Mexty’s broader learning platform. - Mexty has begun building relationships with educators, school leaders and learning specialists in the UAE to gather feedback and localize its approach. - The Dubai hub will also support AI use cases in employee onboarding, compliance training, workforce upskilling, professional training, product education, customer education, knowledge transfer, adaptive learning and AI-supported learning workflows. - Mexty says the Dubai hub is expected to become a key center for GCC product development, commercial activity, partnerships and customer support. - The company operates across France, Thailand and the UAE. - Mexty’s website is mexty.ai.

Between the lines: - CEO Hubert Maupas framed the GCC move as a response to strong regional spending on AI and education. - The company is positioning itself as a flexible learning infrastructure provider rather than a publisher of static courseware. - The UAE launch suggests Mexty is using schools as an entry point while keeping a broader enterprise learning strategy in view.

What's next: - Mexty will use the Dubai hub to deepen partnerships across the GCC and expand its customer base. - The company is likely to keep refining its platform and curriculum offerings based on feedback from UAE educators and learning specialists. - The Dubai office is set to anchor further regional growth in product development, sales and support.

The bottom line: - Mexty is turning Dubai into its Gulf base as it tries to scale an AI-native learning platform across education and enterprise markets in the GCC.